Latest Mobiles Information

2009 was a really good year for almost all of Samsung’s divisions. And as the just published financial report shows Q4 was just the icing of the cake. Quarter by quarter the number of shipped Samsung mobile phones grew and grew despite the world financial crisis.

The summary shows that Samsung managed to ship nearly 227 million units, which is good 16% more than the 196 phones sold in 2008.

Of those 68.8 million were shipped in Q4 alone. That is a 31% increase over the last quarter of 2008 and approximately 14% more than the phones sold in 2009′s Q3.

Those have generated operating profit of approximately 850 million US dollars which is a 4% decrease Quarter-on-Quarter (due to the decreased average selling price which dropped in the last quarter by 4% to 115 US dollars).

When it comes to the whole year though, the situation is even better: the operating profit is around 3.56 billion US dollars while in 2008 it was only 2.57 billion US dollars.

Samsung estimates their market share to be about 23%, which is better than both the 18% in Q4 2008 and the 21% in Q3 2009.

Those numbers are the result of company’s strategy to launch a wide range of touchscreen equipped mobile phones as well as numerous smartphones. The company also managed to increase the number of localized models it offers and joint-promotions with the carriers.