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Peter Horrocks assumed the position of director of BBC Global News last week, and he’s not wasting time with niceties. The self-proclaimed technology enthusiast is telling journalists to get with the social media program or get out.

As quoted in the BBC in-house weekly Ariel, the new director said, “This isn’t just a kind of fad… I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary.”

On the social media front, Horrocks appears to take the stance that Twitter , RSS readers and other social media tools are extremely valuable news-gathering resources essential to the output of journalists working in these digital times.

The report details that:

“Aggregating and curating content with attribution should become part of a BBC journalist’s assignment; and BBC’s journalists have to integrate and listen to feedback for a better understanding of how the audience is relating to the BBC brand.

Horrocks, formerly head of the BBC’s multimedia newsroom, finds clear words for it: ‘If you don’t like it, if you think that level of change or that different way of working isn’t right for me, then go and do something else, because it’s going to happen. You’re not going to be able to stop it.’”

The strong statements mirror the behaviors of other newsrooms actively impressing upon employees the necessity of social media. Media companies like Sky News — who drastically switched up its newsroom to focus on Twitter — are making bold maneuvers to transition into the age of social media.