Nokia with Windows Phone 7 (Analyst Views)
Step of the Finnish mobile phone manufacturer to launch series of devices based on Microsoft Windows Phone 7 “is unlikely to prove successful, judging from the last column financial analyst Pierre Ferragu (Pierre Ferragu) from Bernstein Research. He shared it after the Nokia report on Friday, in which the company reported a loss of € 487 million in the latest reporting quarter, as well as to reduce its share of the market as a conventional mobile phone and Smartphone market.
In his analysis, Mr Ferragu said “: Nokia’s rapidly-changing market position to surrender. The company lost a large share of the market in the second quarter, 7 points in the field of smartphones, and 6 points in the Gazabase telephones. ” In fact, over the past quarter Nokia lost the title to the world market leader of smartphones, Apple. Nokia sold 16.7 million smart phones last quarter, and Apple iPhone 20.3 million.
Pierre Ferragu continues: “cooperation with Microsoft is unlikely to prove successful, as we now appear to be, because the brand Nokia deals position too quickly”. However, there is one more serious problem for Nokia — irresistible rise in popularity of smartphones based on Google’s Android mobile OS.
«Android clearly defined leadership as the main reason for this negative course Nokia, especially in Europe. operating system has in the past quarter, 36% of the market against 11% a year earlier, and we are concerned that such an impetus no third ecosystem would not have the chance to market ‘– analyst.
In the fall of expected massive exit devices based on Windows Phone 7 Mango, next important updates to the Microsoft Mobile platform. Nokia is going to introduce its first Windows Phone 7 smartphones by the end of 2011, but this is only a test market. Only in 2012, expect the emergence of a broad range of smart phones the company on the basis of the new platform. Let’s see whether is rapidly losing market leader position back at it again in glory and power, with a powerful platform, and a third alternative closed iOS and open Android.