Nintendo are forced to develop iPhone
Nintendo was in a difficult situation, the main culprit of which can be called Apple. Many owners of “Apple” smartphones and tablets to actively use them as mobile gaming devices, causing the interest of buyers to game consoles.
Start a new game console sales turned out for the Nintendo 3DS to failure. This forced the company, for the first time in its history to reduce the cost of new products by 40%. Decreased sales and the other two consoles – DS and Wii users prefer download games for the iphone, which they already have, rather than spent on purchasing new consoles. As a result, losses in the previous quarter was Nintendo’s 328 million.
This situation caused the reaction of investors to companies that have started to demand from Nintendo change job profile and go to games under Apple iOS. Indicative is the situation with the seepage that subsidiary company Nintendo Pokemon Company, is going to adapt one of their games on the iPhone. The Exchange has responded to this news Nintendo shares rise, however, after the official denials, the share price has fallen to its lowest level in six years.
What exit sees Nintendo guide from this situation is not yet clear, but the company President, Satoru Iwata, firmly stated that it plans to release apps for other hardware platforms is not included.