Auntie’s iPlayer is the most desired mobile service among young UK consumers, a new survey has found.
The BBC’s iPlayer, the corporation’s online on-demand TV service, came out as the most desired mobile service in research by analyst house CCS Insight, with almost a third (28 per cent) of users saying they would most like to get access to the Beeb’s TV and radio programmes on their phone.
iPlayer is currently available on a dozen models of mobile phones, according to the BBC, including five Sony Ericsson devices, three Nokias and the iPhone.
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